A shop called Formula Wellness Center has opened in Dallas' West Village. The company name can be deceiving: Though Formula is a wellness center — with microneedling, IV therapy and other non-surgical treatments available in the back — it's fronted by a grab 'n go shop called Fathack Coffee.
Fathack sells coffees loaded with MCT oil, coconut oil and butter — each of which are popular on the fat-forward keto and paleo diets. Fat won't make you fat is a mantra here.
The menu at Fathack Coffee uses fats as a "hack" to increase one's metabolism. "Instead of dressing your coffee with sugar, we use natural sources of fat for flavorful energy," the coffee shop menu says. "Loading your cup with MCT oil and coconut oil, which are easily converted to energy, will help power your performance both physically and mentally."
Formula Wellness has existing shops in University Park and Fort Worth. The company is founded by Dr. Brian Rudman, an anesthesiologist. (Rudman is formerly a co-owner of Limbic Partners LLC, which in 2017 pled guilty to mail fraud for submitting claims for anesthesia services that were never performed. Court documents show Limbic Partners LLC paid nearly $1 million to satisfy the case.)
Some of the drinks at the shop are a play on Bulletproof Coffee, a coffee-butter-MCT oil blend popular as a breakfast replacement on the paleo and keto diets. At Fathack, lattes can also come with added collagen or charcoal. The charcoal latte, a blend of espresso, steamed milk and charcoal powder, is speckled black.
And why is charcoal in coffee? According to WebMD, toxins in the body can bind to activated charcoal. "This helps rid the body of unwanted substances," the website says. Activated charcoal is also sometimes used to treat drug overdoses, but that's not the intent here.
Beyond coffee (and tea, chai drinks and milk with turmeric), the shop sells bone broth. Their bone broth is beef stock, a good source of protein, says a dietitian quoted in a Harvard Health Publishing paper.
In a grab 'n go set of fridges, Fathack sells meals like low-carb breakfast burritos, keto spinach-artichoke chicken casserole and stuffed bell peppers.
Formula Wellness Center and Fathack Coffee are located at 3600 McKinney Ave., Suite 100, in Dallas.