Designer donuts at Sweet Daze Dessert Bar on Thursday, June 15, 2017, in Richardson, Texas. 

Designer donuts at Sweet Daze Dessert Bar on Thursday, June 15, 2017, in Richardson, Texas. 

Ryan Michalesko/Staff Photographer

Take one look at the photos of this trendy dessert shop Sweet Daze and you'll think you're looking at the latest New York foodie spot. Nope: Richardson. This brand-new dessert shop is drawing crowds with its menu of designer doughnuts, oddly-flavored soft serve and colorful drinks. 

Sweet Daze is serving doughnuts like we've never seen in North Texas. Here's (from top right, clockwise) the galaxy doughnut, mermaid doughnut, unicorn doughnut and dragon doughnut.

Sweet Daze is serving doughnuts like we've never seen in North Texas. Here's (from top right, clockwise) the galaxy doughnut, mermaid doughnut, unicorn doughnut and dragon doughnut.

Ryan Michalesko/Staff Photographer

The shop starts with doughnuts from neighbor Paris Donuts, then swirls icing to create a tie-dye, marble effect before topping the doughnuts with edible decorations. Doughnut options include dragon, galaxy, unicorn and mermaid ($5.50). Just look at them: They're almost too pretty to eat. 

Sweet Daze specializes in soft serve ice cream that come in wacky flavors including ube (a purple yam) and fruity pebbles, dressed in pretty pastel purple and pink, respectively. The shop also recently introduced a vegan option with dole whip, a pineapple-flavored soft serve.

The black velvet soft serve is actually black, and despite its appearance, the flavor plays off of a classic red velvet cake with cream cheese frosting. 

Warning: The black velvet ice cream stains your teeth black, but, hey, sacrifices must be made when it comes to ice cream.

Order soft serve in the traditional waffle cone ($5) or cup ($4-5.50), but if you want to take things to the next sugary notch, Sweet Daze also offers glazed doughnut cones ($5.50). Basically, you get a doughnut topped with soft serve. Hungry yet?

All soft serves can also be finished off with drizzles, including caramel and chocolate, and toppings such as mochi and various cereals and candies (75 cents per topping). 

If you need a drink while chowing down on the sweets, Sweet Daze also sells tea, coffee and its signature matcha latte ($3-5.75). 

For a nifty little hack, put a doughnut on the straw of your drink for an effective bite-sip system. 

Get your camera ready: Sweet Daze's sweet setup is dying to be on your Instagram feed.

Get your camera ready: Sweet Daze's sweet setup is dying to be on your Instagram feed.

Ryan Michalesko/Staff Photographer

All pride to Richardson (the suburbs are seriously cool!), but we've still got to give some props to New York. Inspired by a New York ice cream shop called Soft Swerve, Richardson native Holly Nguyen decided the Dallas-area food scene was lacking in the dessert department when she dreamed up Sweet Daze. She opened it with help from Calvin Nguyen, her boyfriend and co-owner of OMG Tacos, a casual Mexican taqueria just down the street. (Once you've gotten over the sugar rush, OMG Tacos is worth the visit.)

While Sweet Daze is sticking to doughnuts, soft serve and drinks for now, Holly has plans to expand the menu to cakes and homemade waffle cones and doughnuts. 

Sweet Daze celebrates its grand opening on Saturday, July 15 at noon. Plan ahead because lines are already out the door, and donuts usually sell out within an hour. The first 50 customers will receive a free Sweet Daze t-shirt. 

Sweet Daze, 581 W. Campbell Road, Richardson. 972-707-7295. sweetdaze.com.

Owner Holly Nguyen, of Richardson, sprinkles Fruity Pebbles cereal onto Fruity Pebbles flavored artisan ice cream at Sweet Daze Dessert Bar on Thursday, June 15, 2017, in Richardson, Texas. (Ryan Michalesko/The Dallas Morning News)

Owner Holly Nguyen, of Richardson, sprinkles Fruity Pebbles cereal onto Fruity Pebbles flavored artisan ice cream at Sweet Daze Dessert Bar on Thursday, June 15, 2017, in Richardson, Texas. (Ryan Michalesko/The Dallas Morning News)

Ryan Michalesko/Staff Photographer

This story was updated on July 21 at 3 p.m. to reflect small menu changes at the new shop.

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