Milo Ventimiglia and the cast of This Is Us accept the award for outstanding performance by an ensemble in a drama series at the 24th annual Screen Actors Guild Awards at the Shrine Auditorium & Expo Hall on Sunday, Jan. 21, 2018, in Los Angeles. (Photo by Vince Bucci/Invision/AP)

Milo Ventimiglia and the cast of This Is Us accept the award for outstanding performance by an ensemble in a drama series at the 24th annual Screen Actors Guild Awards at the Shrine Auditorium & Expo Hall on Sunday, Jan. 21, 2018, in Los Angeles. (Photo by Vince Bucci/Invision/AP)

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For loyal fans of the Dallas Cowboys, Sunday's Philadelphia-New England Super Bowl calls to mind Henry Kissinger's famous line about the Iran-Iraq war: "It's a shame they both can't lose." 

Nowadays, though, the game itself is almost secondary to watching television on Super Bowl Sunday. It long ago morphed into advertising's Super Bowl as well, with landmark (and costly) commercials prepped and primed for that day only. But this year, there's an even bigger reason to watch: NBC is airing the game, which will precede what critics say may be the signature episode of its best series in years, This Is Us, which has won multiple Emmy and Golden Globe awards. Finally, we learn how and why series patriarch Jack Pearson, played by Milo Ventimiglia, will meet his demise.

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