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Texas-sized challenge: Eat Brooklyn restaurant owner's 30-pound burrito, he'll make you a partner

Vic Robey picked up a little Texas influence while working at the Four Seasons Hotel Austin. In opening his new restaurant in Brooklyn, he brought a bit of Texas food bravado to New York.

Did he ever.

Robey is getting widespread attention with his 30-pound, $150 Gran Chingon burrito, available at his Mexican restaurant, Don Chingon.

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If you finish his 30-pound creation without restroom breaks, without vomiting or without dying, in one hour, you will earn 10 percent ownership of his restaurant, free food for life and a free T-shirt, presumably a XXXL after consuming the behemoth.

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The Gran Chingon burrito roughly includes at least three pounds of pork and chicken, four pounds of avocado salsa, 10 pounds of rice, four pounds of cheese, a pound of various salsas and two ounces of cilantro wrapped in two three-pound flour tortillas -- or whatever it takes to hit the 30-pound mark. You also have to chase it down with a ghost pepper margarita. As Late Night host Seth Meyers put it: "the 10 percent you own will be the bathroom."

Media outlets are eating it up -- the promotion, that is. Is it because Robey was influenced by Texas' big talk from his time in Austin?

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"Oh, 100 percent," Robey said. "Bigger is better."

Don Chingon Chef German Villatoro worked with Robey in Austin where they hatched ideas for the Brooklyn restaurant. Villatoro came up with the all-in burrito; Robey took it a step further.

"I said 'let's make it 30 pounds. If you finish it, I'll give you the restaurant,' " he said. "[The restaurant] is a very sizeable investment, so I don't necessarily want to see it go. But I'll gladly hand them the keys."

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Is it possible to eat so much in an hour?

"Obviously, it's an interesting competition because it is so outrageous -- no one can eat 30 pounds of anything in one sitting," George Shea, chairman of Major League Eating, told the New York Daily News. "We would never sanction any such event because there are no safety measures in place."

Nonetheless, the restaurant is seeking out participants, reaching out to Matt "Megatoad" Stonie, Major League Eating's No. 1-ranked competitive eater.

Stonie, who dethroned Joey Chestnut in this year's Nathan's Hot Dog Eating Contest, devoured a 5-pound, 18-inch burrito in May. Chestnut is the burrito-eating record-holder with 14.25 pounds.

Competitive eater Molly Schuyler has eaten a 7-pound burrito. She also set a world record by downing three 72-ounce steak dinners in 20 minutes at the Big Texan Steak Ranch in Amarillo, might give it a try but acknowledged that a 30-pound burrito would be a challenge.

"That, and the ghost margarita you have to drink, will burn your [bleep] hole. And it's $150 to try," she said.

So far, a handful of non-pros have signed the waiver and attempted the challenge with no one getting past four pounds.

Starting Monday, Robey will throw the competition open to the public. The challenge can be split between two eaters with each getting $500 in cash and $250 in food and beverage credits. If four friends finish the Gran Chingon, they will each get a free T-shirt.

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Robey said people have been calling and emailing about taking on the challenge. The restaurant, which opened in August, will be able to handle only one challenge per day and needs 24 hours notice.

"We've had overwhelming interest," he said. "It's pretty interesting how people can get excited about food."