Frisco has received plenty of attention since it landed the Dallas Cowboys' new headquarters and practice facility, but the city will soon reach a new audience when the football team's cheerleaders -- and the cameras that follow them -- touch down.
The Dallas Cowboys Cheerleaders' new rehearsal space at The Star in Frisco includes a studio, locker room and conference area, as well as several artificial turf fields where they will mark their game day routines. Though the Ford Center football stadium opens Aug. 27, much of the rest of the complex won't yet be complete. The cheerleaders move into The Star in late October with their signature reality TV show, Dallas Cowboys Cheerleaders: Making the Team, in tow, according to Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys.
"That show will follow us into the space regardless, but we've talked about having the next series of auditions actually out here and having something a little more public facing," Anderson said, suggesting fans may be able to watch while the show is being filmed.
The Dallas Cowboys Cheerleaders, however, won't be the only squad at The Star chanting "5, 6, 7, 8." Next Step Dance Performing Arts Center, one of Frisco's largest dance studios, is moving to a new location in the complex's adjacent retail area this winter.
For Rita Allen, Next Step's co-owner and co-founder, the transition comes at an optimal time. Next Step, which offers classes from ballet to hip-hop, opened in 2008 with 42 students and has since grown to about 700. The new 12,000-square-foot studio nearly doubles Next Step's space, and with it, Allen hopes to further develop the company's adult, recreational and ballet programs.
"We're so excited because it's going to let us continue to grow," Allen says. "It will also give an opportunity to have bigger studios, and give the kids a bigger and better place to dance."
According to Anderson, having a dance studio will keep The Star "living and breathing" like a community center even when the Cowboys aren't in town. She anticipates working closely with Next Step to have Cowboys cheerleaders instruct classes, and possibly even recruit students to audition for the squad.Ric
"It's much like [the Ford Center] is for football athletes -- that's an aspirational thing for them. You hope the young kids over there taking dance, that one day they'll want to come over here and do the same thing," Anderson said. "We hope to be able to encourage that."