The State Fair of Texas has traditionally been a hotspot for inventive (if entirely unhealthy) foods, but it's also becoming an incubator for creative beers.
In 2014, father-and-son Rudy and Justin Martinez began partnering with North Texas breweries to create beers inspired by the State Fair of Texas. The beers all go by the same name -- Original State Fair Brew™ -- but the flavor changes from year to year.
The first brew they concocted with Dallas' Community Beer Co. was the now-famous Funnel Cake Ale, which won a Big Texas Choice Award the same year it debuted. In 2016, the Martinezes worked with Legal Draft Beer Co. in Arlington to create a roasted pumpkin spice lager.
For 2017, the concessionaires devised Strawberry Wheatness, a wheat beer brewed with strawberry puree and served in a glass with a powdered sugar rim.
It's meant to mimic the flavor a waffle topped with whipped cream and fruit, according to Legal Draft's website.
"The plan for every year going forward is to come up with a new State Fair-themed beer," says Rudy, "and eventually circle back around on 10th anniversary or something like that to bring back old beers."
Sound good? Strawberry Wheatness is available at three locations inside Fair Park: Trio on the Green, Lone Star Road House inside the Centennial Building, and Granny's Funnel Cakes stand. A 16-ounce pour costs 14 coupons ($7).
Drinkers can also find it at Legal Draft Beer Co.'s taproom and select bars in Dallas-Fort Worth, according to brewery founder Greg McCarthy.
The Martinez family has been a fixture of the State Fair of Texas for 41 years. You might have heard of some of their concessions, such as a Big Texas Choice Awards finalist this year, the tamale doughnut. (It was GuideLive's fourth favorite eat of the top 10.)