The Jonas Brothers performed at halftime of Thursday’s game against the New York Giants.
It came one year later than the organization hoped.
The Cowboys asked the group to perform last year for the 25-year anniversary of the Red Kettle Campaign, the event that kicks off holiday giving for the Salvation Army. Personal and professional commitments kept that from happening.
But the group reached out several months ago to see if they’d be welcome to return this year — the Jonas Brothers performed at halftime in 2008 — and were told yes.
Joe Jonas has a role in a movie that’s scheduled to drop Friday. “Devotion” is the story of the first Black aviator in U.S. Navy history and a Medal of Honor recipient.
Charlotte Jones is the chairman of the National Medal of Honor Museum Foundation.
“All of this happened to converge and made a great opportunity for us to bring them back,” said Jones, the Cowboys executive vice president and chief brand officer.
The Cowboys next home game is Dec. 4 against Indianapolis. That will be the team’s Salute to Service game where 19 Medal of Honor recipients will be honored.
“We’ll have every branch of the military represented," Jones said. “It will be our opportunity to say thank you to the more than 40 million men and women who have served in our Armed Forces.
“I think a lot of time we tell veterans thank you for your service, but do we really understand what that means? To say thank you for those who are actually sacrificing, for many, the ultimate sacrifice, to protect our democracy, I think most of us lose sight of that on a daily basis."