Luke Bryan and other celebrities are encouraged to give a #RedKettleReason why they like to donate to the Salvation Army between Thanksgiving Day and Christmas Eve.

Luke Bryan and other celebrities are encouraged to give a #RedKettleReason why they like to donate to the Salvation Army between Thanksgiving Day and Christmas Eve.

Courtesy of Luke Bryan and the Dallas Cowboys

Country superstar Luke Bryan just can't stay away. A few days after his back-to-back concerts at Gexa Energy Pavilion in Dallas, the country singer was invited to be the halftime performer on Thanksgiving Day during the Dallas Cowboys-Carolina Panthers game at AT&T Stadium. 

Luke Bryan received an honorary Dallas Cowboys jersey. Why No. 10? It was "always my childhood number," Bryan said.

Luke Bryan received an honorary Dallas Cowboys jersey. Why No. 10? It was "always my childhood number," Bryan said.

Courtesy of Luke Bryan and the Dallas Cowboys

It's the 19th year the Cowboys have used the halftime show to kick off the Salvation Army Red Kettle Campaign, which runs Thanksgiving Day through Christmas Eve.

Donations to the Salvation Army buy meals, shelter and Christmas toys for the needy. You've seen the red kettles and bell ringers around town; the Salvation Army has been providing aid for those who need it for 150 years.

"Our goal is to help spread that message and educate Americans that every penny dropped in those red kettles goes toward making a difference," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory chairperson for The Salvation Army, in a statement.

Bryan's halftime concert will be about 6 minutes long.

Reigning Entertainer of the Year Bryan was "unsinkable" at a sopping wet performance Friday night in Dallas, our music critic said. Bryan is one of the poster boys for "bro country" -- see songs such as "That's My Kind of Night" and "Country Girl (Shake It For Me)" -- though he managed to shake off the party vibe and show his softer side. Bryan has notched 14 No. 1 singles and has sold 8 million albums.

Bryan returns to a field he's familiar with, as he appeared at AT&T Stadium with Blake Shelton to host the 50th anniversary ACM Awards in April.

Video: 3 things Blake Shelton and Luke Bryan love about Dallas

Perhaps Bryan will make a stop at Whataburger as he swings back through D-FW; he said in a video in February 2015 that the Texas burger joint is a favorite.

Some of the former Red Kettle Kickoff halftime performers at Cowboys games include Selena Gomez, Enrique Iglesias, the Jonas Brothers, Kelly Clarkson, Carrie Underwood, Destiny's Child, Jessica Simpson, Randy Travis and Reba McEntire.

Luke Bryan performs at Gexa Energy Pavilion on Friday, Oct. 23, 2015. 

Luke Bryan performs at Gexa Energy Pavilion on Friday, Oct. 23, 2015. 

Rex C. Curry
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