The bowl cut is arguably one of the worst haircuts of all time. See also: the mullet.
But five models willingly let hair stylists at High & Tight in Deep Ellum clip their manes into bowl cuts.
"It was pretty tough, especially for the female models," says Jordan Kiswani, head barber and one of the owners of High & Tight. "We had to find hairstyles that would actually fit the model's face."
But why? The company agreed to partner with Kentucky Fried Chicken to do a strange marketing stunt to promote the fast-food brand's new bowls. Bowl cuts ... KFC bowls ... get it?
High & Tight was the first hair salon in the country involved in this chicken caper.
After the snip session on Dec. 19, photographers hired by KFC took pictures of the Dallas models and created a lookbook. The lookbooks were then handed out in Brooklyn, N.Y., in early January and also shared online — just in case anyone saw the photos and would "want to take it to their own stylist and mock that famous bowl look," spokeswoman Leah Rubertino says.
Unlikely.
Still, Kiswani says it was a fun, funky thing to do. "A lot of the barbers got a good kick out of it," he says. (He's bald, so he was never in the running to get the bowl cut himself anyhow.) KFC's advertising and marketing teams picked High & Tight because it's located in trendy Deep Ellum, says spokeswoman Ramsay Hanson.
KFC is selling its Famous Bowls for $3 until Jan. 27. A press release touts it as "a whole pound of food" loaded with mashed potatoes, gravy, corn, cheese and popcorn chicken.
And that, my friends, is the weirdest thing you'll read all day.
Update on Jan. 21, 2019: An earlier version of this story referred to High & Tight co-owner Jordan Kiswani as Jordan Guy. The story has been updated.
