It's been nearly six months since Johnathan Goldsmith, a.k.a. Dos Equis' Most Interesting Man, bid the ad campaign adios, and today the beer brand announced his replacement. The new Most Interesting Man in the World is ... quite a looker.
Dos Equis enlisted French actor Augustin Legrand to take on the role, and specifically made sure he was a younger face with a multicultural background to take on the world's adventures as they happen.
"It's the beginning of a new era of interesting. With The Most Interesting Man not just telling us about his adventures, but inviting us to be part of them," said Toygar Bazarkaya, chief creative officer of the Americas at Havas, Dos Equis' longstanding creative partner, in a statement.
Andrew Katz, vice president of marketing for the beer brand, was more explicit.
"We're trying to reach new audiences," he told USA Today. "The reality of the drinker base is it's much more multicultural than ever. And Spanish-dominant consumers are increasingly important."
Yes, Legrand, 41, speaks Spanish. And according to Wednesday's video teaser, he also loves sports, especially soccer.
Peep the teaser below:
According to his IMDB profile, Legrand has played in a myriad of TV and movie roles, mostly French. He did play in 2006's World World I drama Flyboys, which starred James Franco.
Viewers will begin to see the Most Interesting Man commercials as they classically know and love them beginning Oct. 19. The new spots will air during Dos Equis-sponsored College Football Playoff, and the push will include a Snapchat filter on Oct. 22.
