Everyone should be taking branding tips from Beyoncé.
She dropped a new song on a Saturday, performed parts of that song on Sunday at the Super Bowl halftime show, then announced a world tour during the big game. I suppose when you're the queen of pop music, these big moments are easier to organize.
Notably, her tour stops at AT&T Stadium May 9, as our music critic Hunter Hauk points out. She sweeps through mega-venues in the U.S. before hopping over to Europe for the summer.
Beyoncé's performance at the home of the Dallas Cowboys will be her second stop at that arena. She performed at AT&T Stadium with husband Jay Z in 2014.
(It was a big deal. A very big deal.)
Tickets to the May 9 concert in Arlington go on sale Feb. 9 to Beyhive members first, according to LiveNation, then to American Express cardholders at a so-far-undisclosed date. Seats for the general public go on sale Feb. 16.
Despite complaints about AT&T Stadium's sound system, the venue is becoming a hot spot for major concert tours. Only the world's biggest stars can attract crowds large enough to fill one of the country's most talked-about football stadiums. Beyoncé can.
The Formation World Tour is her first solo concert series since 2013.
