Amazon knows that viewing habits between demographics vary widely enough that there's money to be made by directly targeting a consumer base.
And so it is with the announcement that the retail giant is launching Brown Sugar, a subscription video-on-demand service featuring "iconic black movies, cult classics and hit TV series."
Over-the-air network Bounce TV will operate the channel for Amazon Channels, which will offer Prime members a free seven-day trial. After the trial ends, the subscription will cost $3.99 a month.
Some Bounce TV original series will also be included in the subscription. That will include Mann & Wife, which features Mansfield couple David and Tamela Mann in the title roles.
The films will play commercial- and edit-free. Offerings include classics such as Shaft, Foxy Brown, In the Heat of the Night, Car Wash and Crash. (And, one would hope, the Taye Diggs-Sanaa Lathan romantic ode to hip-hop from which it borrowed its name, Brown Sugar.)
The curation is legit: Rudy Ray Moore's catalog is in that number, including Petey Wheatstraw.
H/T: Associated Press
