Plano-based Gearbox Software and movie studio Lionsgate have announced a deal to adapt Gearbox's blockbuster video game series Borderlands into "a tent-pole feature film." The film will be produced by the father-son duo Avi and Ari Arad, who have worked on a number of blockbuster movies including Iron Man and X-Men.

The news was reported first by Variety, which notes, "Lionsgate made a major push last year into videogames when it named Nerdist Industries CEO Peter Levin as president of interactive ventures and games."

Borderlands takes place in a sci-fi universe that combines an over-the-top Mad Max vibe of guns, cars and sand with cartoon-like humor and a cast of eccentric characters. The main games in the series are first-person shooters with RPG elements that have an emphasis on cooperative play. The series has since expanded into spin-off games, comics and other merchandise.

"Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows," Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger said in a press release. "The Borderlands games don't pull any punches, and we'll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise."

Gearbox's president and co-founder Randy Pitchford said, "Creating, developing and continuing to build the Borderlands franchise at Gearbox Software has been an incredible ride where the most powerful fuel to our engine has been the astonishing outpouring of love and devotion from the fans. It is the passion of the fans driving the growing success of Borderlands that brought what I believe to be the best team of film producers, marketing and distribution experts in the world together to deliver the exciting story and unique characters of Borderlands to the big screen."

At PAX South in San Antonio earlier this year, Gearbox announced that they were now hiring staff to develop the next game in the Borderlands series. Currently, Telltale Games is four episodes into a five episode adventure game series Tales From the Borderlands, which is a story-centric game set in Borderlands' sci-fi world.

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