Some may say the first week of November is too early to begin thinking about Christmas, but not Jeremy Turner. The owner of the Ugly Christmas Sweater Shop is bringing holiday cheer (and swag) to Dallas, Fort Worth and Frisco soon when his network of pop-up stores open for the season.
Turner is formerly the owner of the Vintage Mobile, a school bus turned vintage clothing shop he drove selling consignment wares. His biggest sellers every year were tacky Christmas sweaters, so in 2013, Turner got off the road and into a pop-up shop in Dallas. Demand grew steadily and he was able to open two new Ugly Christmas Sweater Shop locations in 2016.
"I really thought it wouldn't last. I thought it was just a trend, but it really isn't," Turner says of demand for holiday sweaters. "I think it'll be here for a while. Now it's become a tradition."
And as long as there are customers to dress, he'll be there with the goods.
The Ugly Christmas Sweater Shop in Dallas opens Nov. 7, followed by the locations in Fort Worth on Nov. 9 and Frisco on Nov. 11. (Addresses and hours of operation below.)
This year, the Dallas store relocated to Mockingbird Station in the space that was formerly American Apparel after its usual pop-up space was filled. Turner plans to have an inventory of about 20,000 tacky treasure to choose from there.
Sweaters at the Ugly Christmas Sweater Shop range $19 for some of the basic designs up to $48 for more intricate ones. The average price per item is about $24, Turner says. Like last year, the stores are offering sweater rentals. Customers pay an in-full "deposit" up front for the sweater and if it's returned by Dec. 24, they'll be reimbursed half of their money.
Expanding to Fort Worth and Frisco in 2016 was an experiment, Turner says, but it proved a love of tacky Christmas sweaters is not bound by geography.
"They were both a huge hit," Turner says, opting not to give a total for the number of sweaters he sold. "There's no telling where we could take it next."
The Ugly Christmas Sweater Shop (Dallas) will be open Nov. 7 through Dec. 24 at 5331 E. Mockingbird Lane in Dallas. Hours are Monday through Wednesday 10 a.m. to 8 p.m, Thursday through Saturday 10 a.m. to 9 p.m., and Sunday 11 a.m. to 6 p.m.
The Ugly Christmas Sweater Shop (Fort Worth) will be open Nov. 9 through Dec. 24 at 3020 W. 7th St., Suite 220 in Fort Worth. Hours are Monday through Wednesday 10 a.m. to 7 p.m., Thursday through Saturday 10 a.m. to 8 p.m., and Sunday 11 a.m. to 6 p.m.
The Ugly Christmas Sweater Shop (Frisco) will be open Nov. 11 through Dec. 24 at 3259 Preston Rd., Suite 6 in Frisco. Hours are Monday through Saturday 10 a.m. to 8 p.m., and Sunday 11 a.m. to 6 p.m.