Local dessert joint Melt Ice Creams is making its new presence on Bishop Avenue official with a grand opening May 10. Situated in the offshoot of Eno's Pizza Tavern, known as Side Dough, the 550-square-foot mini-shop serves all six of the ice cream chain's standard flavors and treats, plus a few seasonal extras like Rhubarb Swirl, Berry Happy, Birthday Cake Batter, Spring Time Sunshine and the Sometimes Sammie, a variant of Melt's year-round ice cream sandwich offering, the Always Sammie.
The new digs already feel like home to Melt owner Kari Crowe-Seher, in part because they're familiar. "It really reminds me of our neighborhood in Fort Worth," she says. (That would be the Magnolia district, where a full-size branch of Melt has been operating for the past few years.) And her closeness with Eno's is nothing new, either. She and the restaurant's management have been good friends even before they approached her about a partnership, she says.
Inside, surroundings Crowe-Seher describes as "really bright and bold" include a few old-school grace notes like vintage soda fountains and a handful of retro-looking stools that front the shop's window. It's really a grab-and-go kind of place, says Crowe-Seher, except from 6 p.m to 9 p.m. tonight, when the grand opening means a few festive highlights will take place.
Free Melt-branded reusable tote bags will go to the first 100 people who show up and buy pints. Sprinkles on all Melt treats are free. Eno's, for its part, is knocking 20 percent off its pizza prices. And a trailer-turned-photo-booth will be stationed outside the two neighboring businesses.
After the party ends Friday night, Crowe-Seher is optimistic about the store's future in Bishop Arts. Crowded in among other independent businesses, she wants to get to know her neighbors and hopes to mimic their success, she says.
Melt Ice Creams Bishop Arts, 405 N. Bishop Ave., Suite 100, Dallas. Grand opening celebration is 6-9 p.m. May 10. melticecreams.com.