This is just weird enough that high-school students might eat it up.
Now available for prom season, Cheddar's Scratch Kitchen has partnered with a Dallas florist called Petals and Stems to sell croissant corsages. They're made with roses, baby's breath and a glitter-covered honey butter croissant.
Because why not? It's reminiscent of KFC's chicken drumstick corsage — a very real, very strange marketing effort — from 2014.
Anyone familiar with Cheddar's croissants will want to know that they are leaving off the (sticky) honey-butter drizzle. In its place, they've added glitter.
Each corsage costs $20 and comes with a $10 Cheddar's gift card.
The croissant corsage effort reads like a ploy to get Cheddar's in the news and on the lips of young consumers. Even Food & Wine is writing about the company.
Cheddar's underwent a rebranding a few years ago, moving the word Scratch into the name. It was purchased for $780 million by Darden Restaurants in 2017, after which Cheddar's closed its D-FW-based headquarters and moved to Florida. The parent company also operates Olive Garden, Seasons 52, The Capital Grille, Yard House and more.
The idea to create a prom corsage made out of a croissant stems from an autocorrect oopsie dating as far back as 2015, when high schoolers with a sense of humor presented their prom dates with a croissant to wear instead of a corsage.
Interested customers can order the croissant corsages online. Orders must be placed by 5 p.m. the Tuesday before prom. Pick-up is at Petals and Stems, 13319 Montfort Drive, Dallas, on Fridays and Saturdays.
And if you buy one? Instagram or it didn't happen.