The idea for the wine was born two and a half years ago on a porch in the Hamptons. Bongiovi was drinking rosé with his dad and Ali Thomas, his friend and Hampton Water co-founder.
"My dad always called rosé 'pink juice,' but one day we told him that we now call it 'Hampton Water,'" says Bongiovi. "We laughed and thought it would be a great name to put on a bottle."
Turns out, they were right. Since being introduced on the east coast early last year, Hampton Water has quickly found favor with consumers and racked up accolades. It received 90 points from Wine Spectator and was named the publication's top rosé of 2018.
The wine was created in collaboration with acclaimed French winemaker Gerard Bertrand. While conducting R&D with Bertrand in the South of France, Bon Jovi and his son sampled dozens of varietals and spent time in the fields tasting grapes straight off the vines. They decided on a three-grape blend of grenache, cinsault and mourvèdre, with the goal to create a pale pink wine that people would want to drink - and then drink some more.
"Basically, we'd like you to have a second glass," says Bon Jovi.
"In the Hamptons, we like to start drinking rosé in the morning or early afternoon," adds Bongiovi. "Our wine has a crisp lightness to it. It's super easy to drink and won't give you heartburn. You can drink it by itself, of course, but it also has the ability to stand up to everything from oysters to barbecue to steak."
Now that Hampton Water has entered Texas, you can find it on store shelves at Central Market, Goody Goody and Pogo's Wine & Spirits, and it will soon appear on restaurant menus around town. It will also be poured at Kaaboo Texas, the three-day music, comedy and culinary festival coming to AT&T Stadium this May.
Hampton Water isn't the first rosé to have celebrity backing. But while stars like Brad Pitt and Angelina Jolie (Miraval Cotes de Provance Rosé), Drew Barrymore (Carmel Road Rosé) and John Legend (LVE Rosé) also have wines to their names, Bon Jovi stresses that he's not hopping on the bandwagon.
"We were not inspired by other celebrities in the slightest," he says. "This is not a celebrity line; it's a family business."
That business includes making stops like the one that brought them to Dallas. Bongiovi, who has a hand in everything from sales to marketing, describes his dad as the wine label's cheering mascot.
"I guess I'm the brand ambassador," says Bon Jovi. "For the first time in my life, I have a boss."