D-FW is already home to the stadium that PETA named the nation's No. 1 vegan ball park, so it's no surprise that concert venues are trying to catch up.
Live Nation concert venues are now selling the Impossible Burger, a vegetarian burger that looks, bleeds and tastes like meat even though it's made with wheat protein, coconut oil, potato protein, and heme (a plant-based molecule that contains iron).
D-FW concertgoers can now order it at two concert venues: at Dos Equis Pavilion in Dallas and the Pavilion at Toyota Music Factory in Irving.
Live Nation introduced the burger at 37 locations in 20 states, and its only two locations in Texas are in the Dallas area. But the Impossible Burger is nothing new to Dallas: A little over a year ago, the burger was introduced at three Hopdoddy Burger Bar locations in the area, and, of course, GuideLive tried it. (The reporters said it "closely resembles the taste and texture of the real thing; however, the flavors of wheat and potato are prominent enough to leave much to be desired as far as seasoning.")
If you're willing to fork over $14 for a burger, give the Impossible Burger your own taste test while watching the likes of Jason Aldean, Pentatonix or Logic at Dos Equis Pavilion. Or Ben Shapiro, Ice Cube or Charlie Puth at Toyota Music Factory.
At both venues, traditional stadium food like hamburgers, chicken tenders and hot dogs will continue to be available.
It's the first time the burger has been offered by an entertainment company, and it's part of Live Nation’s ongoing effort to become more eco-friendly and "achieve zero waste," a certification based on percentage of waste diverted from landfills. Live Nation hopes to hit zero waste in 20 venues by 2020, according to a company statement. Other projects have included creating compost programs and serving local produce at venues.
"We want to be sure we have options that meet a wide variety of our fans’ needs," says Lucy August-Perna, manager of venue sustainability for U.S. Concerts at Live Nation. "We’d also love to see a movement toward more plant based, climate friendly menus that help relieve some of the environmental stress on our planet."
