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Oh, this is so Dallas: Rosé All Day Wine and Music Festival to launch in October

You can't drink all day if you don't start early. Enter Rosé All Day Wine & Music Festival, a new Dallas event where trendy wine drinkers are invited to drink pink from 1-9 p.m. on Oct. 29.

First, a little explanation: "Rosé All Day" is a cutesy turn of phrase that embodies a twentysomething mantra of drinking all day in the heat of the summer. Rosé is a perfect summer sipper -- a patio drink, which means it doesn't need to be paired with food and you're welcome to graciously drink the whole darn bottle. There: If you haven't roséd all day, now you know how.

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Rosé All Day is also the name of a wine from Biagio Cru Wines & Spirits, and that branded bevvie will be sold in cans and bottles at the festival.

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The co-founder of electronic dance music festival Lights All Night -- notably, a raging two-day concert for teens and twentysomethings -- dreamed up Rosé All Day Wine & Music Festival, according to a press release.

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The festival will take place over the sprawling Oak Lawn Park, the space near Turtle Creek in Dallas formerly called Robert E. Lee Park, which has garnered major attention recently when the  statue of Robert E. Lee was recently removed from the grounds.

Rosé All Day will take place inside and outside of Arlington Hall (on Oak Lawn Park grounds) on Oct. 29, and attendees are "encouraged to dress to impress," says a press release, "preferably in pink or white." Given the color you'll see all over the festival, and because October is Breast Cancer Awareness Month, event organizer Hank Keller says an undisclosed amount of the festival proceeds will benefit AIRS Alliance & Reconstructive Surgery. His grandmother is a breast cancer survivor.

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Now, if you were paying attention, you know that rosé is a summertime wine, best enjoyed when it's very hot outside. So why throw a party in its honor squarely in the fall, two days before Halloween? Because it's Breast Cancer Awareness Month. And because outdoor festivals in the summer tend to be too hot, says a spokesman.

Rose All Day, while a lifestyle for the pool party set, is also a brand of wine from Biagio...
Rose All Day, while a lifestyle for the pool party set, is also a brand of wine from Biagio Cru Wines & Spirits.(Rosé All Day)

As for the "music" part of the fest, Keller and his wife, Emily, have booked a series of tribute and cover bands: Petty Theft (playing Tom Petty tunes), A Hard Night's Day (Beatles), and Straight Tequila Night ('90s country music).

Event organizers also plan to sell frosé cocktails -- that's frozen rosé -- plus some non-rosé liquors if you're one of those. (But: Why are you at a rosé festival, then? Drink the pink.)

General admission tickets cost $40; prices go up to $10,000 for an ultra-exclusive experience, dedicated wait staff and private bathrooms. Like I said: Dallas, y'all!

Correction, 3:45 p.m. Sept. 21, 2017: This story mistakenly referred to Hank Keller as Herb Keller. It's been fixed and we regret the error.

Update, 3:45 p.m. Sept, 22, 2017: This story has been updated now that Robert E. Lee Park has been renamed Oak Lawn Park.