SusieCakes picked a sweet spot to open its first bakery outside of California.
It's nearly impossible to miss it if you're walking in or driving through the shopping center at the southwest corner Northwest Highway and Preston Road in Dallas. SusieCakes' teal awning and glass walls show off rows of cakes, cupcakes and cookies delicately frosted with buttercream.
"It just felt right," says founder and CEO Susan Sarich of the new Dallas address. It looks good, too.
The first-in-Texas shop is a sign of what's to come for SusieCakes, as Sarich is looking to expand her company from California to Chicago; Washington, D.C.; Denver and Phoenix.
About 35 percent of SusieCakes' business is customized cakes, cookies and cupcakes, and a designated Celebration Specialist can help customers pick colors and themes. All of the cake decorating is done by hand, a tricky feat given the employees only use soft buttercream frosting and not harder fondant.
The most popular cake is the bakery's signature vanilla confetti cake with "SusieBlue" (teal) frosting. The recipe, and many others, are modeled after the recipes from Sarich's grandmothers, Mildred and Madeline.
"If it wasn't done in 1950, we don't do it," says Sarich, who learned to bake from her grandmothers at a young age. "Simple is best; less is more."
Take a peek inside SusieCakes before Saturday's opening:
SusieCakes opens at 9 a.m. Saturday, April 16. The first 50 guests get a free mug with the purchase of an item. The party continues throughout the day, with a DJ, balloon artist, and samples from 1-4 p.m. at the shop.
The bakery opens in an area stocked with bakeries: It can count Carlo's Bakery (made famous on TLC show Cake Boss), Hospitality Sweet and Sprinkles cupcakes as neighbors.
6100 Luther Lane, Dallas. susiecakes.com.