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Dallas Cowboys player Jason Witten dishes up new breakfast cereal

Witten's Lucky Stars is a new cereal from the Dallas Cowboys' Jason Witten.
Witten's Lucky Stars is a new cereal from the Dallas Cowboys' Jason Witten.(Courtesy of PLB Sports)

Forget about Wheaties; Dallas Cowboys tight end Jason Witten fronts his own brand of cereal.

Witten's Lucky Stars cereal, made with toasted oats and marshmallows, is now available at participating Albertsons and Tom Thumb stores in North Texas.

It's also available online, two boxes for $10.

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Some of the proceeds will go to Jason Witten's SCORE Foundation, which puts male mentors in battered women's shelters. Their mission is to "demonstrate positive male behavior to the children living in these shelters in an effort to break the cycle of violence that plagues families affected by abuse," according to Witten's website.