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Food

Like Fireball? Try this fiery cinnamon sipper, made in Fort Worth

The three-year

Fireball frenzy

has competitors lining up for a shot at the cinnamon-flavored whiskey market. Texas has a player:  1835 Bourbon Cinnamon Whiskey Liquor, blended and bottled by North Texas Distillers in Fort  Worth.

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The bourbon used in making the flavored whiskey isn't distilled or aged in Texas, though.

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Guadalupe Herrera, vice president at North Texas Distillers in Fort Worth, justifies the "Texas made" claim on the label by noting that the 120-proof bourbon used to make the product is flavored and blended out at North Texas Distillers' facility. He considers the high-concentrate bourbon an ingredient in a recipe that is made in Texas. North Texas Distillers adds sugar, water and cinnamon flavoring to the high-proof bourbon to make a finished product that is 70-proof.

1835 Bourbon Cinnamon Whiskey Liquor differs from Fireball on several points. First, it's made with bourbon, not whiskey, which dictates that the product be made from 51 percent corn, aged in new charred oak barrels, and distilled to a lower proof level than allowed for whiskey. Although very sweet, the 1835 product has a spicier cinnamon stick flavor -- versus Fireball's Red Hot candy profile. The product was designed to be more of a sipping whiskey than a shot drink, but it would make a good base for cocktails too.

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1835 Bourbon Cinnamon Whiskey Liquor is sold at Spec's in a handsome 750- ml. glass bottle for $20.99 or $25.99, depending on whether you've signed up for a

Spec's discount card

.

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Meanwhile, Fireball continues to burn it up in local bars. Barman Eddie "Lucky" Campbell of

Parliament

mellows  Fireball  slightly by aging it in oak barrels.

Then what? Watch:

Tina Danze is a Dallas freelance writer.