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McDonald's getting hip? Chain rumored to be eyeing kale

Remember that time we joked that McDonald's should offer kale as an option to entice millennials? Well, recent reports suggest the idea may not be too far off.

Kale is a tough, bitter and leafy green praised by foodies and hipsters for its health...
Kale is a tough, bitter and leafy green praised by foodies and hipsters for its health benefits.(Steve Smedley / AP)

Analysts at Janney Capital Markets say the fast-food giant is planning to use the leafy green popular among foodies and health conscious eaters in a yet-to-be-named product at some point in 2015, reports The Huffington Post. McDonald's neither confirmed or denied the report, telling HuffPo, "... we're always looking at new and different ingredients that [customers] might enjoy."

Considering McDonald's recent campaign that proudly bashes kale, the news is oh so ironic -- almost as ironic as the hipsters and trendy diners that would presumably be the target audience for this new product.

Former McDonald's CEO and president Don Thompson departed the company in January after a tenure of slowing sales and perceived missteps, one of them being what a restaurant analyst called an  "unwieldy" menu in Fortune magazine. In a November 2014 story, Fortune reported 30 percent of the chain's sales came from five of the total 121 menu items: Big Macs, hamburgers, cheeseburgers, McNuggets, and fries.

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So tell us: Would you like a side of kale chips with that?