Southwest Airlines is taking another look at its open seating policy

Southwest Airlines is reconsidering its open seating policy, a dramatic change in a practice that dates back to the airline’s roots.

On Thursday during the company’s first-quarter earnings call, where Southwest reported a $231 million loss, Southwest CEO Bob Jordan said the Dallas-based air carrier was “considering more transformational options” which includes a study around customer preference for seating and the cabin.

“It’s been several years since we last studied this in-depth, and customer preferences and expectations change over time,” Jordan told investors. “We are also studying the operational and financial benefits of any potential change.”

Southwest has taken strides recently to improve the customer experience, including adding Wi-Fi, larger overhead bins and in-seat power for chargers and other devices in the cabin. Jordan wouldn’t give specifics of what the airline was exploring, but told investors that “work is well underway.” Southwest will have more to report at its investor day in September, Jordan said.

The airline’s seating policy was “designed at a time when load factors were lower,” Jordan said. Air travel demand has mostly been restored post-pandemic, and airlines are trying to implement new changes that combat the rush of travelers.

“There’s no decision,” Jordan said. “There’s nothing to report other than we are seriously looking at this.”

Southwest has studied seat assignments a few times, but never made a change, according to Bloomberg. The airlines has also done an in-depth review of ditching its Boeing 737 aircraft model, but ultimately decided it would cost too much.

Bloomberg contributed to this report.