A Dallas ice cream shop is offering the sundae of a lifetime to anyone with a big enough sweet-tooth and tough enough stomach. And yes, that is a challenge.
The Mt. Hypnotic, as it's called, is a daunting 20 scoops of ice cream topped with whipped cream, hot fudge, caramel, Sixlets candy, peanuts, two Charleston Chew chocolate bars and a doughnut.
These aren't light ice creams either -- common flavors include campfire s'mores, peanut butter fudge and cupcake, made by Denton stalwart Beth Marie's Old Fashioned Ice Cream.
Finish it in 30 minutes, it's free. And if you fail? That will be $38, please.
Hypnotic Emporium owner James St. Peter says the idea for the eating challenge struck him in the most unlikely of places: Michael's craft shop.
"I saw the giant margarita glass and said, 'Who on Earth would need something like that?'" he says. "And then I thought, 'I would!'"
The Mt. Hypnotic is new to the menu, but walk-in challengers are welcome. So far the only person to give it a shot was an employee named Chris, who threw in the towel before devouring the whole thing.
St. Peter says he considering letting teams of two people attempt the 30-minute challenge, but because of better odds for success, the cost of losing would be hiked to $80.