1 Cowboys Way
Frisco, TX 75034
Conference USA is bringing its premiere basketball event to Ford Center at The Star in Frisco, headquarters of the Dallas Cowboys. The basketball championships take place March 7-10, featuring 24 men's and women's basketball teams playing 22 games with C-USA titles and NCAA automatic bids on the line. Join us for 4 days of exciting hoops at this world-class facility, including fun for all ages at our Fan Fest on the Plaza. Presented by Baylor, Scott and White.
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