Chingo Bling

Addison Improv audience members get a good laugh during Christian Comedy Night.

Kim Ritzenthale/The Dallas Morning News
Pedro Herrera III is a rapper, actor, comedian, and entrepreneur born to Mexican emigrants who came to the U.S. to achieve the American Dream for themselves and their children. A native to Houston, Texas, Herrera entered the music industry in the early 2000’s as a premier underground rap artist under the Mexican/Chicano self-parodying alter ego ‘Chingo Bling,’ a over-the-top Mexican cowboy with an outrageous personal style that showed a juxtaposition between hip-hop and the Mexican/Tex-Mex culture. Known by a variety of punning nicknames––the “Ghetto Vaquero,” the “Tamale Kingpin,” the “Versace Mariachi”––Herrera has, over the course of the last decade, produced an extraordinary body of parodic music. Through his clever yet humorous lyrical wordplay ability and a satirical eye, Chingo Bling was able to amplify the stereotypes of Mexican American border culture while showcasing and exploring the Mexican American identity which is often overlooked and therefore becoming a true voice in a time of turmoil. Through the release of his numerous studio albums,
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