Tacos Y Mas opens its first boozy taco shop in Dallas, but hold the alcohol for now

If you gasped at the mention of "tacos y mas" when reading The Dallas Morning News' sneak preview of the newly-opened Whole Foods Market at Richardson's CityLine development, you're not alone. It took us a moment, too, to realize the grocery store's new build-your-own prepared foods bar is tacos y mas, lowercase, as in the Spanish phrase meaning "tacos and more," rather than a suburban outpost of the popular and expanding Dallas taqueria, Tacos y Mas.

A bit of confusion is reasonable: The new store will, in fact, house an independent restaurant retailer within its walls, just not the similarly named street taco stand. Austin-based Snap Kitchen will sell on-the-go fresh meals in one section of the store, our DMN retail writer Maria Halkias reports.  The partnership is the first of its kind for the company's southwest region, according to Krista Brown, Dallas metro marketing team leader for Whole Foods, and it will be implemented at Whole Foods' Park Lane location as well. 

The incoming self-service taco bar at CityLine, which will feature "hot and cold fixins" for soft and crispy tacos and bowls, isn't connected to an independent retailer, despite the similar moniker. While another Tacos y Mas north of 635 would have been exciting -- currently, there are four Dallas locations and one in Richardson -- that's not to say the new Whole Foods store isn't a welcome addition in its own right. They had us at the beer bar with 16 taps, wine by the glass and growler fill-ups.  

The new store is open as of a bread breaking ceremony at 7:30 a.m. on April 13. 

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