My sorry attempt to build a Texas burger. A McDonald's promotion invites consumers to build their own Texas burger for a chance to win $5,000. But they forgot to include queso among the six cheese selections.

My sorry attempt to build a Texas burger. A McDonald's promotion invites consumers to build their own Texas burger for a chance to win $5,000. But they forgot to include queso among the six cheese selections.

McDonald's is offering Texans a chance to win $5,000 in a build-your-own Texas burger contest. Cool, right?

No, not cool! The geniuses that created the contest offer a choice of six cheeses, and none of them are queso. How clueless is that? I know, I know – queso is a little runny for a burger, but it could be almost like a sauce. And the web is bursting with queso burgers, so clearly it's doable.

It seemed so promising as I started out. "One lucky burger will become the first official McDonald's burger for the great state of Texas," the McDonald's website proclaimed. OK. I would try building one. 

A screen grab of the McDonald's build-your-own burger promotion

A screen grab of the McDonald's build-your-own burger promotion

First I had to choose a bun. Nah, artisan's not right. But hey – is that Texas toast to the left? Indeed it is! Good going! This would be a snap.  Next I chose my patty.

Of course I chose the biggest beef patty. Though one made with brisket would have been better.

Of course I chose the biggest beef patty. Though one made with brisket would have been better.

Yep, Texans love their protein, as the graphic pointed out. That's why I chose the biggest: a third-pound beef patty. Though really, one made with brisket should have been offered. Whatever.  

Next the cheeses: American, Pepper Jack, Provolone. I kept scrolling through... Sharp Cheddar, Swiss, White Cheddar. And back to American. Where's the queso?! Pepper Jack, Provolone, Sharp Cheddar. Are they kidding? OK, this was ridiculous. So I just plopped all six non-queso cheeses on there. And some pickles. And barbecue sauce.

Then I got to choose a background. Oil fields looked good; that was a maybe. Or something that looked like Big Bend. Or the Alamo – nice! Another maybe. Oh, this is lovely:

My Texas burger standing proudly in front of a field of Texas saguaros.

My Texas burger standing proudly in front of a field of Texas saguaros.

Only saguaros don't grow in Texas!

There, that's better.

There, that's better.

There, that's better. Wish me luck.

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