The State Fair of Texas is the perfect place to sell a bizarre, new product; just ask the creators of fried beer and fried bubblegum. Edible Cola tops our list this year as one of the more intriguing new offerings at the State Fair.
For 12 coupons (that's $6), you get the choice of one of two flavors of Maine Root soda served in a cup you can eat. The cup is made, in part, from seaweed and tastes like a fruit roll-up.
Dallas entrepreneur Mark Cuban became an investor in 2015 after the owners pitched their edible cups on Shark Tank.
It's a cup you can eat! That's interesting. What could go wrong?
Everything went wrong.
About 5 minutes after purchasing two Edible Colas on Opening Day at the State Fair of Texas, the edible cups congealed to our hands. Don't grip them or else they'll turn oval-shaped, like a burrito. A sticky one. And don't set them down; the bottom of our cups were warped. So you're holding a sticky cup you can't let go of.
But, alright, fine: These are cups made of food. They don't totally function like a cup. They also don't function like food.
Not even Teen Wolf could take a bite out of this cup.
And that's the whole point, isn't it? To eat it?
Several of our tasters tried to take bites and gave up after gnawing on the side of the cup. Others found that the only way to taste the cup was to lick the side. (But don't lick this cup. Don't lick any cup, actually. This isn't a lollipop.)
When reporter Charles Scudder finally got a bite, the cup cracked and the remaining soda dribbled out the bottom. After clamping down on the side of the ruined cup a few more times, a piece broke off. Charlie was rewarded with berry-flavored gelatin stuck in his molars for the remainder of the day.
If you have dentures, you might end up flinging your pearly whites halfway across the Midway. Like, don't.
We'd probably be willing to pay too much for a soda if its cup would help save the environment. (Better still if the edible cup tastes good -- which we didn't even get into that here; we didn't get enough successful bites for a proper taste test.) The trouble is, these cups didn't help save the environment. Our two mutilated cups went into the trash, right next to their eco-unfriendly enemies.