It's risky business messing with the real thing. Remember New Coke?
Through Sunday, Fletcher's had sold 24,800 of its spicy jalapeño and cheese corny dogs, compared with 47,639 of the original.
Not bad for a newcomer.
G.G. Fletcher, wife of corny dog king Neil "Skip" Fletcher, typically eats just one corny dog during the 24-day fair. This year, she's already had three of the spicy dogs.
"I like the jalapeño and cheese better than the original," she said. "I feel like I'm cheating on the other one."
The new dogs are sold at two Fletcher's locations, near Big Tex and the Texas Star Ferris wheel.
They won't be introduced to more stands until officials find a way to differentiate between the spicy and original dogs. Once they're battered and fried, they look the same.
"It just gets confusing," Ms. Fletcher said. "We're trying to find different-colored sticks, but they're hard to find."
She said Fletcher's would wait till the fair's end to evaluate sales and decide if the new dogs will return next year.
For now, there are no plans for other exotic flavors. So don't bother asking for yours with Asiago cheese.
Fairgoer Ed Slaton, munching on samples provided by Fletcher's on Friday afternoon, said the jalapeño and cheese corny dogs were tasty.
But nothing beats the original, he said.
"It's good, but I still want a plain one."