Simple mission here: burgers, fries.

Simple mission here: burgers, fries.

Rich Vana

If you're looking for a fancy burger restaurant, this ain't it.

Rodeo Goat is slated to open in the Design DistrictThursday night, and it comes from Shannon Wynne, restaurateur behind Meddlesome MothFlying Fish(es)Flying Saucer(s)Lark on the ParkBird Cafeand the coming-soon Mudhen.

The original Rodeo Goat is in Fort Worth. Both the original and the new Dallas restaurant aren't "pretty," Wynne says. That's the point.

"It's just hamburgers, for heaven's sake," he says. "We just didn't want to make it a Dallas-y place."

"It's anything but cool," he said of Rodeo Goat back in February 2014. "It's not cool."

Here are a few things you might want to know:

1. If you're familiar with the original Rodeo Goat in Fort Worth, you'll find peace with the Dallas menu. The two restaurants have basically the same burgers, though some will have new names on the menu in Dallas.

2. It's in the hot hot hot Design District, though it's not on Oak Lawn Avenue, where most of the well-known restaurants are. "We're right next door to a massage parlor," Wynne says. (Odder still: Wikipedia has a page for "massage parlor" and will tell you more than you ever wanted to know about massage parlors.)

3. All of Wynne's restaurants have some kind of flight theme in their names - thus Flying Fish, Meddlesome Moth, etc. But, um, goats don't fly. Wynne knows that. "We say that the kid that gets bucked off of it is flying," he told me back in December 2013. "It's a reach."

4. Someday, the Goat might have a similar appeal as, say, Katy Trail Ice House, because it's located on the hike-and-bike-friendly Trinity Strand Trail. (Similarly, Katy Trail Ice House is located on the Katy Trail, making it an easy-access place for active people.) Will the Trinity Strand be the new Katy Trail? No way to know yet.

5. The Goat will have an outdoor patio. The place is not "Dallas-y" - but this is still Dallas. Patio.

See some of the menu items here. Rodeo Goat opens at 4 p.m. Thursday.

1926 Market Center Blvd., Dallas. Beginning Friday, Jan. 16, hours are 11 a.m. to 11 p.m. Sunday through Thursday; 11 a.m. to 1 a.m. Friday and Saturday. rodeogoat.com/dallas.

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