Updated March 2 at 12:48 p.m. to include to customer accounts across Texas and H-E-B's response to the website crashing.
Hundreds of Selena fans created a frenzy in H-E-B stores across Texas on Friday and broke the Internet as they tried to purchase the reusable bag in honor of the Queen of Tejano.
The bags were suppose to go on sale at noon, but the website crashed.
"We are currently working to resolve the issues on HEB.com. The traffic to our website clearly speaks to the passion we all have for Selena, both throughout Texas and across the country," a store spokesperson said in an email.
Customers lined up early at the grocery store chain to purchase reusable Selena tote bags that went on sale at select Texas stores. In San Antonio, the bags sold out within 15 minutes, MySA.com reported. The store does not have plans to restock the bags at this time, a spokesperson said.
The bags are already reportedly selling on Ebay for $50. Stores in Corpus Christi and Austin also saw large crowd sizes for the sale. The bad news for Selena fans in Dallas: there are no H-E-B store locations nearby to pick them up at.
The bags are selling for $2 each with a limit of two per customer.
Since the website crashed (just like fans saw back with the Selena MAC launch), Dallasites can make the journey to a few stores:
Waxahachie H‑E‑B, 27.14 miles away
Ennis H‑E‑B, 34.35 miles away
Burleson H‑E‑B Plus!, 37.58 miles away
For other store locations in North Texas, call the customer service line and ask if totes will be sold.
The retailer worked with Selena's sister, Suzette Quintanilla, to create the bag, which features iconic images of the Mexican-American music superstar and the title "Queen of Cumbia" in bold, pink letters.
H‑E‑B will donate $25,000 as a part of this collaboration. The money will go toward The Selena Foundation, a non‑profit organization committed to community and educational initiatives. The Selena Foundation will dedicate funds from this donation to the Boys & Girls Club of the Coastal Bend.
"Working with H‑E‑B to create this bag was a highlight for me," Quintanilla said in the release. "This bag will help The Selena Foundation give back to our community and gives Selena's fans something to tote around."