Magic! was one of the bands that played at 103.7 KVIL's Poptopia at Southside Ballroom on September 24, 2014

Magic! was one of the bands that played at 103.7 KVIL's Poptopia at Southside Ballroom on September 24, 2014

Jerry McClure/Special Contributor

Top 40 station KVIL (103.7 FM) has changed formats, and nicknames. Again.

The station formerly known as AMP 103.7 now bills itself as ALT 103.7, "DFW's new alternative." It has also been known in the past as the ambiguous "Lite Rock."

The previous alternative station, KDGE (102.1 The Edge), ceased almost exactly a year ago this month.

Tune in today for all music, all the time. The station is playing "10,000 songs in a row," with no commercial interruption on Nov. 17.

Entercom Communications, which just aquired CBS Radio, owns the station. The company's president of programming says on allaccess.com that "we couldn't be more excited to rewrite history."

The change to the alternative format for stations in Dallas and New York occurred after the merger was confirmed.

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