Music isn't always the easiest thing to find on AM radio waves, and it just got a little bit harder in Dallas-Fort Worth. Legends Radio (AM 770, KAAM), which focused on music from the 1960s and '70s for almost 18 years, has switched its format to Christian talk.
The flip happened Monday, June 5, though the station announced the impending change in mid-May, saying, "We now need to make a change."
"The Crawford Broadcasting Family has been airing and promoting Legends Music in Dallas, Texas, on AM 770 since 1999 and been blessed with incredibly loyal listeners, programmers, and advertisers over those almost two decades," KAAM president and owner Don Crawford Jr. said on Facebook. "Thanks to you and your support, whether patronizing our critical sponsors or coming to our dances, you have stepped up time and time again, allowing us to perpetuate a format that most could not and gave up on many years ago."
The station wants to stress a silver living, however: The "Legends" format will persist online at kaamradio.com, where you can listen to the same music and even the same hosts. That was enough for some fans, though, who posted an outpouring of support in the comments section of the announcement.
If you think there are already plenty of Christian stations on the air, Crawford disagrees. A press release issued by the station claims, "Markets like Denver, the 22nd largest, have five [Christian talk shows on AM radio], Dallas [has] two, and one of those two is a simulcast of an FM."
According to that same release, the new Christian talk station will feature "some of the very best national and local teachers, such as June Hunt, the Briscoe family of Bent Tree Church in Plano, Bob George and Ron Dart."
In a comment on the Facebook announcement post, Crawford says, "Many of you are asking 'why,' but there in't one specific reason. We want to be transparent, and yes, it is partially financial. A lot of prayer, thought, and discussion went into this. We are so pleased to read (and hear via phone) that many will join us online to continue to listen to their favorite hosts along with the music you love. We have also heard that their is excitement over our new Christian Talk station on 770AM. Certainly, we understand all of the disappointment too, and this was expected. We strongly believe that God will bless our decision and the journey ahead."
For listeners that might not be sure how to tune into the radio station online, KAAM posted a video to Facebook explaining the process.