There's a new radio station taking over the airwaves in North Texas.
As of Jan. 18, 103.7 KVIL is no more. The station has rebranded as The AMP, promising "the most hits every hour from the most popular and most requested artists, such as Ariana Grande, The Chainsmokers, Maroon 5, Rihanna, Justin Bieber, The Weeknd, Fifth Harmony, Bruno Mars, Sia, Ed Sheeran, and more," says a release. Because what Dallas-Fort Worth needs is another carbon copy of Kiss FM.
"AMP 103.7 is more than a new name," said Brian Purdy, CBS RADIO DFW senior vice president and market manager, in a statement. "It's a new brand that represents today's true identity of the station and its listeners. KVIL has a rich legacy in Dallas-Fort Worth, but it's not your mother's radio station any more -- unless, of course, your mom is super cool."
KVIL first broadcast in Aug. 14, 1961 from a studio located in Highland Park Village, according to DFW Retroplex, a site created by local radio historian Mike Shannon. (In fact, the "VIL" call sign was a nod its home in the shopping center.) Change recently seemed imminent, however. The Star-Telegram reported several personalities, including Leigh Ann Adams, left the station. KVIL also sunset the Kannon and Sybil Music Mornings show.
Summers is still at the helm midday from 10 a.m. to 3 p.m. Nathan Fast takes over mornings from 5:30 to 10 a.m., and Tanner Kloven DJs 3 to 7 p.m.
KVIL is just the latest longstanding radio station to rebrand. In November, 102.1 The Edge bowed out as the region's alternative station after 27 years. It played non-stop Christmas music throughout the holiday season before settling in its new "adult contemporary" groove, featuring artists like -- you guessed it -- Maroon 5, Madonna, Kelly Clarkson and others with mass appeal.
If this news has you feeling the weight of air wave monotony, just remember 91.7 KXT is still alive and kicking.
You can also tune in to 103.7 The AMP online.