Dorrough has partnered with the Dallas Cowboys to launch new merchandise.

Dorrough has partnered with the Dallas Cowboys to launch new merchandise.

Courtesy of the Dallas Cowboys

The man behind the rap song "Ice Cream Paint Job" just scored a deal with America's Team.

Dorrough 

Dorrough 

Before the Cowboys kick off against the Baltimore Ravens at noon on Nov. 20, Dallas rapper Dorrough Music will jam his hits -- with help from the Dallas Cowboys dance team -- on the MillerCoors stage in the AT&T stadium plaza for an hour starting at 10:45 a.m.

During the performance, they'll shoot a music video for "Yeah Yeah" off Dorrough's recent "Six 3" EP. The banger can be heard on the commercial promoting the merchandise collaboration between Dorrough and the Cowboys, which was announced last month. The man born Dorwin Demarcus Dorrough is the face of a hat and shirt collection available only in Dallas Cowboys Pro Shops.

Back in 2013, Dorrough dropped the Dallas Cowboys anthem "It's Our Time," which introduced Dorrough's voice to many Cowboys fans. But now America's Team is bringing Dorrough's name and face to fans, literally: Some of the shirts in the collection feature Dorrough rocking a Cowboys hat. Dorrough and his manager, Kevin Mubenga, designed the shirts and hats, with help from the Cowboys' creative team.

Noting that the Cowboys are "the No. 1 sports brand in the world," the Dallas rapper says the deal is "a whole other lane" for him, especially since "it's never been done." Dorrough is the only rapper in the world whose merchandise is sold at an NFL team's official store. (Chance the Rapper has a deal with the Chicago White Sox, and Drake has one with the Toronto Raptors.)

Like so many locals, Dorrough says he "grew up with the Cowboys" and has watched their games for years. 

Now, though, Dorrough's collaboration with the Cowboys "makes me feel like a part of the organization, a part of the team."

But don't think Dorrough is ditching the rap game for the fashion world. Emphasizing that music is "always first," Dorrough said the deal is "for the city of Dallas, for music, for hip-hop."

Thanks to his 2009 hit "Ice Cream Paint Job," Dorrough is among the select few local rappers who have gone platinum. The 30-year-old Dallas native has worked with Diddy, Bun B, Slim Thug, 2 Chainz, Riff Raff, Wiz Khalifa and other big hip-hop artists.

With the Cowboys sitting pretty at 8-1, this could be the year that both Dorrough and America's Team return to greatness.

By MAC MCCANN/Special Contributor

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