Kanye West took to Twitter Sunday night to announce four Dallas locations for screenings of his new music video "Famous."
The first showing at Houston and Elm Streets in downtown Dallas began almost 20 minutes late.
A crowd of about 150 began gathering around 9 p.m. for the showing that was scheduled at 9:30. One Dallas Fire-Rescue truck was on the scene.
Alex Diaz, 22, and Mariana Martinez, 22, came from Irving to see the showing. Diaz had just gotten off work at Dillards when Martinez texted him about the opportunity to see "Famous" in person. There was no question. They got in the car and joined the crowd at Dealey Plaza.
At 9:50 p.m. a white van from PV Rentals pulled up and parked next to the Records Building.
The crowd rushed on the van. The side doors open and the purple-blue light from the projector cascaded onto the historic 501 Elm Place building, just above the sign for the Sixth Floor Museum gift shop.
The showing was not without problems. The clip began playing in the middle, then rewound and continued playing from the beginning. But, about halfway through the sound cutout.
"Can't Kanye pay for speakers?" one man asked.
In the credits, the crowed booed when Donald Trump's name was displayed, but cheered for former President George W. Bush, whose likeness is used in the video, but his spokesperson confirmed last week is certainly not the Texan in the flesh.
The crowd dispersed from Dealey Plaza as soon as it had gathered and the white van sped off to the next locations.
He also announced showings in Washington D.C., Austin and Baltimore on Twitter.
Last month, he planned a pop-up concert in New York City that was shut down by location management and then he spent hours driving through the city with his head out the sunroof as fans followed. There was no concert.
Kanye's previous surprise showings:
This is not the first time Yeezy has brought a surprise music video showing to Big D.
In 2013, supporters rolled out a guerrilla video projection in five Dallas locations to promote his Yeezus album.
GuideLive's Tiney Riccardi reported in 2013 that by 9:15 p.m. a couple hundred people were crowded near the edge of
People piled into the street, cameras in hand, until the road was mobbed. A moment later, West's translucent face was beaming on them until the first beats of his latest single, "New Slaves," started to play from the van. Cheers erupted and the crowd sang along. Honks from city buses and perturbed drivers drowned out much of the sound; however, it did little to intimidate onlookers. As far as the fans were concerned, it was part of the production.
As quickly as it began, the show ended. After one song, the album title and release date replaced West's portrait. The van promptly packed up and fled to the next spot.
At approximately 9:45 p.m., six police officers arrived by bike and car, responding to a complaint about a large crowd. They were not specifically at the site to disperse the crowd or shut down the party. In fact, the officers admitted they had no idea what was going on.
The crowd, full of Kanye fans and those just in Ferris Plaza to witness the spectacle, cordially dispersed. Some conspired to jet over to Majestic Theatre for the next showing, while others relished the impromptu gathering, which could arguably be described as "so not Dallas."