The folks who help run the Dallas Marathon announced yet one more music fest this morning: Bulladora Music Experience, to be specific, which bows June 3-5 at Reverchon Park on Maple Avenue with a decidedly "indie-pop" bent, at least per this morning's heads-up. That brings the total of local music fests to 492, give or take. 

Event Southwest is co-producing the wingding, and the lineup for the Music on Maple is actually fairly top-notch for a first-timer's trance fever, and goes a little something like this: Yeasayer (which actually kicks off its tour here), AlunaGeorge, Washed Out, Cheat Codes, MOTHXR, JR JR (which used to be known as Dale Earnhardt Jr. Jr.), Shamir, POWERS, XYLØ, Great Good Fine Ok, Paperwhite and Lostboycrow. Which means, if nothing else, you'll get to hear the Portlandia theme song live and pretend it doesn't sound like 10cc.

Ah, but, see, this isn't your Average Music Fest, per this morning's heads-up.

Bulladora Music Experience with Yeasayer and AlunaGeorge

"The type of event we were craving didn't exist here, so we set out to create it," says Zac Miller, Bulladora co-founder, in this morning's release. "Something with great music, but also imagination and whimsy. We're dressing pugs in wings and horns for a Pugasus Petting Zoo. This isn't your average festival." 

If nothing else, that explains the fest logo.

It's really a two-day fest: The Friday-night kickoff involves the screening of a documentary, the title of which has yet to be released. 

Might I suggest Monterey Pop? Or Gimme Shelter?

You can pick up single-day general admission passes for $49; weekend passes are $99 (which is a dollar more than if you bought two single-day ducats ...). There's also a VIP package at a so-far undisclosed price. But, hey, act now and you get $25 off the weekend pass.

"We had a definite focus when curating the lineup: Is the act relevant, and will their energy and creativity rub off on people?" Bulladora's  other co-founder, Josh Harris, says in the announcement. "There are challenges in crafting a progressive lineup like ours, but the ride we're going to take attendees on each day is totally worth it."

I expect to see a lot of this.

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