A long-running local country music festival will receive some significant boosts for its 20th anniversary edition later this month. It was announced on Friday that Toyota has joined the Texas Music Revolution fest as its title sponsor.
Now dubbed the Toyota Texas Music Revolution, the festival is expanding to two days and taking place entirely outdoors at Plano's Oak Point Park and Amphitheater (moving from its former home at Southfork Ranch). The lineup is curated, as always, by the radio station that founded the festival, KHYI-FM (95.3) "The Range."
The radio station's general manager, Joshua Jones, kicked off a press conference on Friday at Oak Point announcing the new title sponsor.
"We needed some fresh air both metaphorically and literally," Jones said of all the changes. "This is going to be the biggest event in Texas Music Revolution history."
Toyota's involvement makes sense considering the automaker is currently building a new American headquarters in Plano.
Toyota's vice president of corporate communications, Steven Curtis, was on-hand for the Friday announcement at Oak Point, the same location where 2014's Suburbia Music Festival took place. Suburbia didn't follow up on its first edition after Live Nation pulled out of an agreement with Plano due to revenue concerns.
The March 25 and 26 festival will feature a who's who of Texas-centric country and Americana. East Texas Grammy winner Lee Ann Womack headlines along with Stoney LaRue. Also taking the stages: Chris Knight, Mike Ryan, Zane Williams, John Moreland, Folk Family Revival and many more. Dallas pop-grass duo The O's performed a couple of songs at Friday's event, their first-ever single "You've Got Your Heart" and their most recent one, "Brand New Start."
Tickets for the Toyota Texas Music Revolution are on sale now at khyi.com.
Hunter Hauk on Twitter: @hausofhunter