Clever Twitter jokes only hid the pains of rejection on Thursday morning as thousands tried unsuccessfully to log into Ticketmaster and buy Adele passes for her American Airlines Center concerts next November in Dallas.
One particular tweet said it all: "Hello from the outside/I must have tried a thousand times. #adeletickets." That hashtag trended nationwide on Thursday as fans from Dallas and other cities encountered a range of technical Ticketmaster issues that shut down their repeated attempts.
Live Nation confirmed Thursday afternoon that all tickets for the shows were gone.
That took many fans, naturally, to secondary markets like StubHub, where we spotted good seats priced around $4,000. And they'll only go up, at least for now: Some other cities' shows have reportedly had secondary tickets sell for much higher.
The Nov. 1 and 2 AAC dates were announced earlier this week. The Dallas dates and several other around the country were widely expected to sell out quickly, seeing that Adele's the best-selling, most praised music star of the moment.
The Ticketmaster-related frustration and anger could be seen by anyone scrolling through social media on Thursday. Some fans were immediately shut out of the system when they tried to purchase tickets at the 10 a.m. start time, getting messages reading "we are unable to process your request." Others had trouble getting past the the "I am not a bot" verification phase of the ticket buying process. Many encountered a situation in which they put in ticket requests, were told to wait 10 or more minutes while the system searched, and then were greeted with "no tickets match your search."
Those who were able to break through and get their seats for Adele might have regretted their decisions to brag about it on socials. They were met with gritted-teeth, jealousy-tinged replies and subtweets.
We've attempted to reach out to Ticketmaster to find out what might have gone wrong, provided that the glitches weren't merely a result of an over-extended website. Updates to come if we get them.
UPDATE, 3:39 p.m.: While we've yet to hear from Ticketmaster, the firm did respond to a Fast Company piece that claimed the nationwide rush to buy Adele tickets had gummed up the firm's servers. "Our servers did not crash," Ticketmaster's response reads. "We sold out within the hour for each on sale and for the vast majority of our fans our site performed well, but we did experience periods of time where performance slowed down due to high demand."
If you didn't get those tix, hey, at least you can say that you tried?