Before the end of the year, local movie lovers will be able to purchase unlimited access to movies at Alamo Drafthouse. Tim League, the popular Austin-based theater chain's founder and CEO, told Business Insider that the subscription-based program will be called Alamo Season Pass. It will offer an unlimited plan for $20 a month in almost all of the markets the company operates in.
A few years ago, this bit of news might not have arched too many D-FW eyebrows, as the company only built its first area theater in Richardson in 2013. But since that date, the company has gone on to open four additional locations in the Cedars area of Dallas, Las Colinas, Lake Highlands and Denton, with plans for theaters in North Richland Hills and Frisco reportedly in the works, according to the company's website.
The plan at this point is for the Season Pass to operate through Alamo Drafthouse's smartphone app. Subscribers will have the opportunity to reserve their own seats as well as add additional tickets to their own. With tickets for nighttime showings costing $11, it wouldn't take long for an active sort to get her money's worth from the deal.
At this point, the plan seems pretty straight-forward and will undoubtedly bring to mind for many film fanatics the recent fiasco that was the MoviePass ticket subscription service. But, according to League, test versions of the plan have gone well in New York and North Carolina, so hopefully, eager movie buffs will avoid dealing with the many technical glitches and ever-changing terms and benefits that plagued MoviePass customers.