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Stardust Celebrations was started in 1999 by Marsha Ballard French and Jenifer Cline as a privately owned wedding planning and full service wedding department store. By 2000, expansion was necessary; a second location was opened in Plano and the Dallas salon was renamed LuLu's. They also took on another partner, Bob French. To date, they have planned hundreds of weddings and dressed over 1,000 brides. Today, the business remains focused on brides and their families.