When Untapped debuted in 2012 at Trinity Groves in Dallas, it was a low-key affair with a few thousand people sipping suds and watching obscure acts like Givers and the Antlers. Five years later, it's blossomed into one of the country's biggest and best-known music-and-beer festivals.
"This year, we'll have 100-plus breweries, 450-plus beers, three stages, tons of cool restaurants, and TV On The Radio and Gogol Bordello are headlining," says Untapped co-founder Corey Pond of the Nov. 12 event at Fair Park. "We're expecting around 10,000 [people]. That's a massive leap in such a short time."
Chalk up part of that growth to the public's ongoing taste for beer with actual flavor, as opposed to the usual bland brands that are mass-marketed everywhere.
"The craft beer boom in Texas certainly hasn't hurt," Pond says.
But the festival's growth in Dallas also has lot to do with the old real-estate phrase "location, location, location." Untapped -- which is majority-owned by The Dallas Morning News' event company Crowdsource -- moved last year to Fair Park, a far more spacious site than its previous Dallas location at the Gilley's complex.
The move to Fair Park makes Dallas the biggest of Untapped's five fests. The Fort Worth and Houston festivals debuted in 2013, and Untapped branched out last year into Austin and San Antonio.
"Dallas is our home, it's where Untapped was founded and it's where we all live," Pond says. "Being at Fair Park gives us a unique opportunity to build the site around some iconic architecture ... We love our other sites as well, but Dallas is our baby."
Beer fests and music fests have been around for centuries, but fusing the two is a relatively new concept that doesn't connect with everyone.
"We always worry that some folks are put off by the combination of beer and music, as in, 'I'd love to go to see the bands, but I don't want to fight through a beer festival to do it,'" Pond says. "We take tremendous pride in creating an experience that will work for just the beer lover or just the music lover.
"For someone like me who loves both, it's nirvana."
Get to know the Untapped lineup
Here's a look at the best-known acts performing at this year's Untapped in Dallas:
TV on the Radio: Over the course of five studio albums, the critically acclaimed Brooklyn band has consistently found the sweet spot between catchy melodies and avant-garde dissonance. Listen.
Gogol Bordello: Singer Eugene Hütz leads this Gypsy folk-punk through a whirlwind of Eastern European styles. One of rock's most frantic (and at times, funniest) live acts. Listen.
Kaleo: Popular in its native Iceland since 2013, the folk-rock quartet moved to Austin last year and scored a minor hit with "All the Pretty Girls," featuring the ethereal falsetto of front-man Jökull Júlíusson. Listen.
Also on the bill: Bishop Briggs, Adia Victoria, Lee Fields & the Expressions, BASSH, Shotgun Friday, Topic, Supersonic Lips, Repel the Robot and DJ Sober.