Why are people walking around downtown Dallas with bouquets of flowers on Oct. 19? They were free, a nationwide gesture to make people happy.

Why are people walking around downtown Dallas with bouquets of flowers on Oct. 19? They were free, a nationwide gesture to make people happy.

Joshua Sudock

No, it isn't Valentine's Day yet. 

If you see people around downtown Dallas today, Wednesday, Oct. 19, with hands full of flowers, those bouquets were given to them for free. It's a nationwide campaign from the Society of American Florists to "spread happiness," according to a statement.

500 randomly-chosen people will receive two flower bouquets: one to keep and one to give to someone else.

Unrelated to the free flowers on Oct. 19, Dr Delphinium regularly offers floral design workshops.

Unrelated to the free flowers on Oct. 19, Dr Delphinium regularly offers floral design workshops.

"The goal is really to catch people off guard in their daily life and brighten their day," says a spokeswoman. They're using the hashtag #petalitforward.

They won't reveal where you should go to find floral freebies, though.

"Flower bomb teams" will be in downtown Dallas around lunchtime on Oct. 19.

The 1,000 bouquets will be assembled in advance by Dr Delphinium Designs & Events, a flower shop in Dallas and Richardson. But how will they be ready with that many bouquets? For this special Oct. 19 event, they "created a fun employee culture of 'all hands on deck,'" Katie Ritter, marketing manager at Dr Delphinium, says via email. "Through a lot of teamwork, we can efficiently and enthusiastically create 1,000 gorgeous bouquets to present to our Dallas community."

Dr Delphinium foots the bill for the 1,000 bouquets.

Flowers make people happy. Here's hoping you get your happy fix today.

For more fun Dallas news, follow Sarah Blaskovich on Twitter at @sblaskovich.

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