Hypnotic Donuts and Dallas Fraternal Order of Eagles 3018 hosted the 4th Annual Hypnotic Donuts Polar Plunge to help raise money for the Greater Dallas Chapter of the Alzheimer's Association. 45 swimmers took the plunge on Jan 10, 2016.

Hypnotic Donuts and Dallas Fraternal Order of Eagles 3018 hosted the 4th Annual Hypnotic Donuts Polar Plunge to help raise money for the Greater Dallas Chapter of the Alzheimer's Association. 45 swimmers took the plunge on Jan 10, 2016.

Jerry McClure

Sunday in Dallas was cold -- way too cold, in fact, to take a swim in icy waters. But at the fourth annual Hypnotic Donuts Polar Plunge, dozens people hopped right in as if the water was fine. 

Others "froze their donuts off," the explanation organizers gave before the event took place. In all, brave 45 swimmers took the polar plunge.

Take a look at 7 really cold Dallas folks after they hopped in.

The common refrain was 'ohmygawdthatscold.'

Look at the guy's face on the far right.

Look at the guy's face on the far right.

Ben Torres/Special Contributor
Chrys Creed, 26, of Richardson, reacts as she wraps herself in a towel.

Chrys Creed, 26, of Richardson, reacts as she wraps herself in a towel.

Ben Torres/Special Contributor
It didn't always feel so good.

It didn't always feel so good.

Jerry McClure
"Whoa" is what he might be saying here.

"Whoa" is what he might be saying here.

Jerry McClure
Few people decided to hang around in the pool after the initial plunge.

Few people decided to hang around in the pool after the initial plunge.

Jerry McClure
This guy brought a warm robe -- smart.

This guy brought a warm robe -- smart.

Jerry McClure
Whew. That was cold.

Whew. That was cold.

Jerry McClure

The event at the Fraternal Order of Eagles pool in Dallas on Jan. 10 raised money for the Greater Dallas Chapter of the Alzheimer's Association.

Take a look at a few more brave souls:

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