Dallas-based restaurant group Dick's Last Resort is standing up for women — in a backhanded sort of way.
The company will change its name to Chicks & Dick's Last Resort "for a minimum of one month," according to a press release, if the U.S. Soccer Federation changes its pay structures.
The rallying cry to pay the winners of the Women's World Cup the same as the men on the U.S. soccer team has reignited discussions about women's pay nationwide. Women in the U.S. make about 80 cents for every dollar earned by men, according to the Institute for Women's Policy Research and the American Association of University Women.
But is Chicks & Dicks an appropriate name for a Dallas company trying to support women? The company says it's in line with its "sassy" way of treating customers. Case in point: Dick's tagline is "putting the F.U. in FUN since 1985." Servers often make hats for customers to wear, like this one posted to the flagship Facebook page:
Dick's CFO Shane Sparks says in a statement that "equal pay for equal work is no joke, and neither is our pledge."
He says Dick's is "doing our small part to help them reach this most historic goal."
It's a PR play, too, of course. And what's the likelihood that the women's soccer team might get equal pay?
Sparks points to the soccer team's lawsuit as evidence that it could be taken seriously. "While it may not be 100%," Sparks says of equalizing the pay gap, "I think great strides will be made."
Dick's says it will donate $1 to girls' soccer programs when customers order one of these two cocktails:
- The Purple-Haired Badass: two brands of moonshine, raspberry puree and Red Bull — named for U.S. soccer star Megan Rapinoe
- The Equalizer, a potent-sounding rum drink that reads like a Dick's Last Resort joke: It has Captain Morgan, named for Alex Morgan; Crystal Light, for Crystal Dunn; rosé, for Rose Lavelle; and Heath bar bits, for Tobin Heath.
Members of the U.S. Women's National Team are also invited to Dick's for free lunch or dinner.