Looking for a pair of Balenciagas? Also craving a snack? Believe it or not, you can find both at Nordstrom.
Nordstrom’s latest pop up shop, PopIn@Nordstrom Eats More, includes a variety of cookware, decor and specialty food items. Until July 8, Dallasites can visit the shop at NorthPark Center, one of nine national locations.
While the pop-up is centered around food, it isn’t meant to replace shopping at a regular grocery store. Olivia Kim, Nordstrom vice president of creative projects, says it's "a fun destination to find new gadgets and tasty accompaniments to bring into your kitchen, dining room and beyond." Prices range from a dollar to $600.
The mini market is located on the third floor of Nordstrom, around the corner from the women’s lingerie section. You can't miss the set-up, even though it's small: It's covered in pastels.
Many of the items featured in the Pop-In are from around the world and wouldn’t usually be found in Dallas. Here, shoppers can find chocolate from Africa, pasta from Italy and honey from Brooklyn, N.Y. There's also familiar brands like Haribo gummy bears, Popchips and the popular Vitamix blenders.
“I love food and I love getting people excited to shop," Kim says. "I wanted to create an experience that joined both things. My approach to food is not just about eating it, I also think about ways to prepare and present it, which is why we have a mix of food and non-food items."
The display also includes goofy gift items like socks that look like sushi rolls and a lamp made of an actual croissant that's coated in layers of resin.
NorthPark Center has hosted PopIn@Nordstrom since the inception of the project, in 2013. Other themes have included Korean fashion and beauty as well as partnerships with brands like activewear company The North Face and eyeglass designer Warby Parker.
The Eats More food-centric items would seem to be a departure from Nordstrom's usual high-end products. However, “Food is something that brings everyone together and it was a theme that really gave us the freedom to be creative with our curation,” Kim says.
Nordstrom at NorthPark Center is located at 8687 N. Central Expressway, Dallas. More details here.