It's the Pineapple Upside Down Pancakes that "put us on the map," says Justin Fritsch, regional manager at Snooze, an A.M. Eatery. In 2006, that map pointed straight to Denver. Today, breakfast and brunch place Snooze dots 26 spots in Colorado, California, Arizona and Texas.
The restaurant at 5100 Belt Line Road in Addison is North Texas' first; it opens June 6. Snooze is expected to open other restaurants in 2018 in Dallas and Fort Worth.
Back to those pancakes: While the pineapple-vanilla-creme-cinnamon-butter pancakes might be one of the more popular items, Fritsch says, the menu includes an array of other interesting ones, like sweet potato pancakes, blueberry danish and even a gluten-free option. Go with the $10 pancake flight and you can choose three.
Snooze's menu is long, and categorized into egg dishes; benedicts; pancakes and french toast; sandwiches; and lighter options like an egg white scramble. There's also coffee, juice, and both of those things turned into adult beverages: mimosas, whiskey-coffee combos and the like.
Brunch cocktails really are a requirement, aren't they? Snooze boasts five varieties of bloody marys, plus cocktails that make drinking before noon feel totally normal, like with the Bacon and Eggs: bacon-infused whiskey, house-made sour mix, frothed egg white, bitters and bacon. Or that Morning Marg: tequila, orange liqueur, sour and lime.
Everything here comes with a calorie count. It'll feel great to order a zero-calorie cup of cold-brew coffee. Less great, maybe, to learn the peanut butter cup pancakes have 1390 calories. But even the decadent Breakfast Pot Pie, which is puff pastry with egg and rosemary-sausage gravy, is only 910 calories. Doesn't that kind of sound worth it?
Fritsch calls Snooze a "throwback finer diner," where the decor is "The Jetsons meets Happy Days."
The company is new to Dallas-Fort Worth, but they're already proud of their relationships with Community Beer Co., Deep Ellum Brewing Co., Empire Baking Company and Frankie V's Kitchen Hot Sauce. Products from all of those companies -- and others, which can be found on the back of the menu -- are available in the restaurant.
Snooze is open 7 days a week, from 6:30 a.m. to 2:30 p.m., starting June 6, at 5100 Belt Line Road in Addison. Two more Snooze restaurants, not yet open, are expected to be located at Walnut Hill Lane (east of 75) in Dallas and in the Left Bank area of Fort Worth (2150 West 7th Street).