The on-the-go breakfast battle has escalated: Chick-fil-A and Taco Bell have come up with new menu items.
This comes as a response to McDonald's offering all-day breakfast and chains such as Starbucks and Dunkin' Donuts adding more breakfast selections.
On Monday, Chick-fil-A unveiled its new Hash Brown Scramble at its 2,100 restaurants. The Hash Brown Scramble is a breakfast bowl made with the restaurant's tot-style hash browns, scrambled eggs, a Monterey Jack and cheddar cheese blend, a choice of sliced nuggets or sausage and served with jalapeño salsa. Hash Brown Scrambles will be available in a bowl or as a burrito.
The Hash Brown Scramble starts at $3.49 and has 450 calories and 30 grams of protein when made with nuggets. The item replaces the current Breakfast Burrito.
Chick-fil-A's new item didn't come without research. In Forbes' list of food trends we'll see in 2017, bowls were predicted to be a big part of meals.
"We've definitely seen an increase in popularity for breakfast bowls, and the Hash Brown Scramble combines two fan favorites -- our chicken nuggets and hash browns," Amanda Norris, Atlanta-based Chick-fil-A's spokeswoman, said in a news release.
Taking advantage of Taco Tuesday, Taco Bell introduced its Naked Egg Taco, which will be available for a limited time.
The Naked Egg Taco is a lot like the Naked Chicken Chalupa, which debuted in April, except the shell is made of a fried egg shell instead of a piece of chicken.
The item wraps potatoes, bacon or sausage and cheese into the egg shell. You can also wrap it in a Gordita flatbread. It costs $1.99.
"Shell innovation is at the core of where we experiment," Liz Matthews, Irvine, Calif.-based Taco Bell spokeswoman, said in a news release.
If you want a preview, you can attend one of four tasting events, but you'll first have to reserve a spot through Open Table. An Austin stop is scheduled Aug. 26.
